Clik here to view.
Designing Quality Ads…
Relevancy is the key to creating quality ads and being successful in SEO. Many research studies have shown that the ads that are found to be relevant by the visitors have become the most successful and...
View ArticleClik here to view.
Campaigning Through AdWords to Drive Customers’ Actions…
Assume that you have attracted enough visitors, perhaps even paying customers, through the use of AdWords. Now it’s time to take the next step: push the customers to take specific actions that will...
View ArticleClik here to view.
Targeting Loyal Customers…
Why are you using AdWords? What are your advertising goals? Chances are, you want to generate a higher return on investment (ROI) through generating more clicks, more traffic, and a higher conversion...
View ArticleClik here to view.
Applying Remarketing Techniques in AdWords to Recall Visitors…
If you are using AdWords you can make more attempts to re-attract the visitors who left without making a purchase or otherwise taking the positive action you were hoping for (non-performing). First of...
View ArticleClik here to view.
Locate & Add People to Your Ad Groups…
Isn’t it better to catch the attention of customers who already have interest in your products, rather than catching uninterested customers and attempting to interest them? If you can reach the...
View ArticleClik here to view.
What Makes Your Website Valuable?
Websites, in nearly any category you could think of, are numerous… But, all of those numbers are not at the forefront of the visitors’ minds. As the competition is global, you need to be smart about...
View ArticleClik here to view.
Manage the ad’s approval process in AdWords
AdWords has developed a supporting system to justify the appropriateness of your proposed ads. So, whatever ad you are designing, must go through the process before being posted in any site. This...
View ArticleClik here to view.
Controlling the AdWords campaigns proficiently
Campaigns are set of ad groups including ad texts, keywords, and bids. These campaigns have different costs and thus need to be controlled and managed properly. What aspects can be controlled?...
View ArticleClik here to view.
Pull the search engines toward your website!
It’s an objective of Search Engine Optimization (SEO) to show up your website to search engines without paying for it. To be successful in SEO and make all your expenditures count, you have no other...
View ArticleClik here to view.
Bidding for ads according to objectives
AdWords allows you to bid for the ads in different ways. These options are customized for different campaigns you may have. First of all, let us look at diverse techniques of bidding. 1. CPM bidding...
View ArticleClik here to view.
The Real Adwords Dictionary
Our irreverent, slightly jaded, list of what Adwords terms mean. This is 100% fictitious and meant to be funny… but probably isn’t. Ad delivery – set the times you want your ad to appear, so Google...
View ArticleHow a Search Engine Works: A Fundamental of SEO
SEO or Search Engine Optimization is an internet marketing strategy. This is in fact a critical process to place your webpage ahead of others in search engines, and more importantly, in an unpaid...
View Article